In this guide we will learn 20 Tips to Fix Adsense Problem “The number of ads you can display is limited”
“The number of ads you can run is limited. Please visit the Policy Center for more information. If you have come across this message placed in your AdSense account, this is a warning for you.
If Google detects invalid clicks or any other issues, it may take additional enforcement action or your account may be permanently disabled. It is your responsibility to maintain your site in compliance with the AdSense program policies.
Ad serving limits have been a common hit among AdSense publishers in recent months. Invalid traffic has been a major theme for Google throughout 2020, and there has been an increase in enforcement actions in an effort to protect the digital advertising ecosystem from fraud and the ad experience.
Seeing a warning that ad serving has been restricted to your AdSense account is disturbing and can be costly. With this guide, we’ll help you understand what to do if your AdSense ad serving is throttled and how to prevent it from happening in the first place.
Being a publisher is getting more complicated. It’s no surprise that more and more publishers want to focus on content and traffic and let others take care of issues like GDPR, politics, profit management, and optimization. If you want to resume growing your business and leave advertising professionals with a headache.
What is an ad serving limit?
Ad serving limits are account-level enforcement measures that limit the number of ads your AdSense account can serve. Limited ad serving directly affects publisher revenue because fewer ads are shown to users, which means fewer clicks and less revenue.
The execution action usually lasts around 30 days temporarily, but it can be longer in some cases. There are generally two reasons why Google may set an ad serving limit on an AdSense account, and the reason that applies to you will be listed in the “problem” with account status message:
Account under evaluation: Google monitors your traffic profile to assess the quality of your website traffic and detect invalid activity.
Invalid traffic issues: Google has discovered that invalid traffic issues can artificially increase publisher revenue and advertiser costs.
The two issues are closely related, with “invalid traffic issues” being the more serious of the two. Either way, a high percentage of AdSense/AdMob impressions will not be recorded by Google, which can have a very serious impact on revenue.
Why does Google limit ad serving?
Ad serving limits are used by Google to limit the impact of invalid traffic while it “investigates” a potential issue with certain inventory. Similar to the dreaded confirmation click (aka double-click penalty), this is a tactic that allows them to protect advertisers from a problem while determining if there is indeed a problem. Although ad serving is limited, AdSense tags will still be called, allowing Google to analyze any request. Fewer requests will result in filled impressions (page ads), which means much lower revenue.
It seems to be an automatic process. This “survey” is not about manually reviewing your account performance by Google, but simply about getting your traffic more attention to Google’s automated systems.
Limiting ad serving is just one of the tools Google uses to combat invalid traffic on its network. Invalid Traffic (or IVT) is a general term for traffic within the advertising ecosystem that is not of genuine human interest. This includes bots, accidental clicks, click fraud, and push traffic. Advertisers derive no value from this traffic and cut spending where it comes in, so reducing IVT is in everyone’s long-term interest – even if the methods used can be very difficult in the short term.
Will limited ad serving affect AdSense and Ad Exchange?
At the time of writing, we only know that ad serving is restricted in this way with AdSense, not Google’s premium Ad Exchange monetization solution. It could just mean that the system hasn’t been added to Ad Exchange, but it’s also possible that the system is never visible on the Ad Exchange account. There are more AdSense accounts than on Google Ad Exchange. This means that AdSense tends to use more automated systems and machine learning so that they can provide support at the scale required by AdSense. Publishers with Ad Exchange accounts are more likely to receive calls from their Google reps when in doubt about traffic quality, while AdSense
What to do if your AdSense ad serving is restricted
After being blocked from serving ads, most publishers simply wait for the limit to be lifted. Whatever publishers do, they will be limited to serving their ads until Google is satisfied that Google has analyzed enough data and is satisfied that there is no problem. Unfortunately, this means that removing AdSense (to show alternative ads, for example) could mean that the limit will stay in place longer while Google crawls. For this reason, we do not recommend removing AdSense tags.
What publishers can do is maximize their chances of having the test done, which helps clean up their account. While it can be difficult to diagnose issues when you can’t see the ads being served, you can still review your site and account to troubleshoot issues that may be driving traffic.
- Check your traffic sources: Are you sure you’re not getting significant traffic that isn’t from people who are actually interested in your content? Otherwise, disable blocking of all possible sources of the problem
- Check ad placement: Accidental clicks are a common source of invalid traffic. In other words, you have enough space between your ad and other clickable elements on all common device types. Check that the navigation isn’t covered in ads and that placements won’t encourage clicks (like lining up with images or near next buttons). Determine if the way you are inserting ads can lead to problematic placements (this includes “automatic ads” as well as ad insertion plugins). If in doubt, advertising space.
- Check out the Policy Info Center: Many publishers don’t realize that invalid traffic can include ads served outside of what’s allowed by the policy. The AdSense Policy Information Center can include many clues about issues Google is having with serving your ads. Work on the reported points and correct them.
Do I need to delete all my ad units and recreate them?
We’ve seen other sites advise publishers to remove all of their AdSense ad units from their accounts, remove the code from the page, and recreate the units. These sites report that the limited ad serving issue resolves itself within a few weeks.
This is not the route we currently recommend. When we saw this method used, it is not clear if the problem has been solved due to the modifications or will be solved at the same time. While it’s unclear if this works, it could theoretically work by interfering with Google’s internal reporting rather than addressing the cause or giving Google time to rely on this position. So, this seems unlikely as the limited ad serving issue is likely to reoccur more often.
Some reasons why your adsense account is limited to showing ads
01: Check your Cloudflare:
I don’t use Cloudflare to host my website on CDN. If you use Cloudflare or any other CDN, check how often Cloudflare fetches your site.
Cloudflare scans for website changes and threats, so adjust Cloudflare’s frequency.
The image below is for my subsite
02: Restrict performance related sites:
If you use sites like tools.pingdom/GTmetrix to check how fast your site is loading. There’s nothing wrong with testing your site’s speed, but don’t do it often. Always try to use Google’s Page Speed tool to avoid problems.
03: Practice your website pages:
Check if your website(s) have practice pages, e.g. My site is related to programming and automation testing. So I have provided several sites where people use automation tools to perform certain tasks.
If your site contains training pages, ensure that Google Analytics and Google Adsense code is not placed on these pages.
04: Invalid traffic (analytical test):
Check your Google Analytics to see if any users/bots are visiting your site. Sometimes spammers can damage your website by using bots.
05: Buy traffic:
There is also another type of spam such as “traffic buying site owners”. If you purchased traffic from spam sites, you may receive a warning.
You may have thought about improving your website ranking when buying traffic, but most of the time it does not help to improve rankings.
There’s a lot of confusion around AdSense and AdX and paid traffic, but it’s actually quite simple. There’s nothing wrong with buying traffic for your website, but that traffic has to be genuine.
Real traffic doesn’t just mean users. These users must have visited your website with genuine intent. Cheaper traffic often comes from users tricked into visiting (pop-ups, toolbars, redirects, etc.) or tricked into visiting (paying to browse bots, etc.). Both can be big problems.
Other things to keep in mind are companies that effectively manage resellers, buying their traffic from one site and selling it to another. Because origin has a strong incentive to send low quality traffic, it will go through the system and eventually affect your account. Content recommendation services can be sensitive to this. Even the famous ones because they run large networks and don’t have a great incentive to enforce traffic quality.
Traffic purchased directly from major sources such as Google Ads, Facebook, and popular content sites is generally safe, but you should introduce an additional traffic quality system if purchasing from other sources.
06: Individual clicks:
Hopefully you won’t click ads on your site if you try and then stop.
07: From your competitors:
One can use performance tools to create virtual users which can also cause this kind of problem as these will be considered as bots.
How can publishers prevent restricted ads?
Here’s how to warn: “The number of ads you can run is limited. Please see the Policy Information Center for more information.” appear in your Google AdSense account.
As publishers, we have a responsibility to ensure the quality of the traffic we send to our advertising partners. Not only does this keep our account in good standing, but it also helps ensure high bids and good long-term earnings. In practice, this can be difficult. Publishers don’t have the same visibility into traffic quality as partners like Google. However, we can take some steps to avoid traffic quality issues:
Here are the important recommendations and tips you should follow to get rid of Limit Ads warning:
01. Disable ads in your browser settings
- The first thing you need to do is disable ads from your browser settings. Never click or watch ads on your website. One of the major sources of invalid traffic is your own clicks and impressions on your website ads. Remember that your IP address is monitored by Google AdSense.
We recommend that you open your website on Mozilla Firefox with its history and ads disabled. After that, you can open your website as many times as you want. If you want to preview what your Google ads will look like, you can open your site in other browsers, but not open it over and over again.
02. Wait with patience
- Don’t panic or worry, wait patiently. It takes 10-14 days for AdSense to review your site, sometimes up to a month. In most cases, Google AdSense won’t notify you via email and show ads on your site and you start earning money again.
- To check if Google AdSense has ads enabled, check your Google AdSense account regularly. Normally your ads are enabled and you start earning, but you still get the ad limit warning in Google AdSense, DON’T apologize, it will also be removed in next 2-3 days.
- Usually people think of deleting their posts assuming that they might be the cause of the invalid traffic warning. You should read Google’s Publisher Policies and AdSense Program Policies before deleting a post. Instead, research your blog posts carefully and check to see if you’re using sensitive keywords, as mentioned in the policies above. You can manually remove these keywords from your blog posts.
03. Consistency and creation of content for users
- If Google AdSense puts a limit on your ads, don’t stop publishing the articles. Be consistent and post regularly and strive to post unique and original content by reviewing Google’s Publisher Policy.
- Always focus on creating content for users, not search engines. Original and user-driven content makes your monetization sustainable and also increases your blog traffic.
- Ask yourself if your content differentiates your blog from other similar blogs? Does your blog provide content to users who visit your blog?
- When writing reviews of affiliate products and services, bloggers copy most of the content from the company website or company product pages. Always remember that copied content is irrelevant to Google and users. Always write genuine reviews. If you have no knowledge of a subject, then don’t write.
04. Avoid cooperation with poor quality affiliates
- Avoid associating with low-quality affiliate programs and networks, some of which send traffic back to your site.
- Always join quality affiliate programs or offered through quality networks such as Impact Radius, CJ Affiliate, Shareasale, Amazon Associates, Ebay Partner Network, Clickbank, Fiverr, Payoneer, Kinsta, Envato Market, Partnerize, Rakuten LinkShare, etc. .
05. Protect your pages from spam and harmful comments
- Make sure your commenting system is secure and does not allow spam comments. Protect your comment system from spam with Captcha verification. Constantly check your comments and delete spam/promotional/inappropriate comments.
- Don’t post controversial blog posts that encourage people to write inappropriate comments. Keep an eye on your comments, some people intentionally post inappropriate comments when they can’t find the solution they want.
06. Don’t tell people to click on your ad
- Notify family members, friends, relatives, etc. Visiting your site and clicking on ads is unethical, prohibited, and violates Google AdSense program policies. Some people encourage website visitors by using labels or phrases such as “click on the ad”, “support us”, “visit these links”, etc. These tactics count for invalid traffic.
07. Sharing on social networks
- To drive traffic and generate sales, some people share their blog posts repeatedly on social media platforms like Twitter, Facebook, YouTube, forums, etc. Avoid unnecessary sharing or repetition of your blog posts on social media platforms, only share when you create posts or articles.
08. Social media banners
- People often create banners for their Twitter and Facebook accounts to promote their website, where they mention the website URL. Avoid adding your website URLs to social media banners, they can cause warnings!
09. Protect your computer and Gmail from hacking
- Avoid installing software and apps from unknown publishers because if you install them, hackers can secretly access your computer and Gmail through root kits.
10. Complete “Manage tax information” in AdSense
- Everyone (US citizen or non-US citizen) is required to submit tax documents in connection with any business, investment, or receipt of payment from the United States. This is why US-based affiliate programs like Amazon, Impact Radius, LinkShare, CJ Affiliate, Upwork, Fiverr, Google AdSense, etc. require you to submit your tax information.
- Form W-8BEN is required by non-US citizens, i.e. investors, freelancers, affiliate merchants, etc., who receive certain types of income/payments from the United States. After submitting the W-8BEN form, AdSense will not take any tax from your earnings.
11. Ad placement policy
Please read the Google AdSense ad placement policy which gives you detailed information on the points below.
- Avoid accidental clicks
- Unusual attention to advertising
- Placing ads under misleading titles
- Align image with ad
- Site layout that pushes content below the fold line
- Format content to imitate advertisements
- Gap between ads and flash games
- Dynamic Content Ads
- Claim compensation
- Email advertising and more…
12. Don’t Place Too Many Ads
- Do not place too many ad units on your site. We recommend adding up to 4 ad units on the home page and 3 ad units on the section page. If you place the ad units on the sidebar with enough space for them, then 150px will be a good distance between the two ad units.
13. Focus on organic traffic
- Some experts suggest that there must be at least 60% organic traffic to avoid such warnings. Simply put, organic traffic is traffic from search engines (Google, Bing, Yahoo, etc.) to your website. Google AdSense prefers sites with a high percentage of organic traffic to display ads.
14. Avoid Copy/Paste Content
- Often times, people copy and paste content from other sources and websites, which violates Google’s publisher content policies. Copy/paste can be considered invalid traffic.
15. Use high CPC keywords
- Although there is another niche, some bloggers just use high CPC keywords to make more money like insurance, gas, electricity, loan, mortgage, credit, lawyer, etc., this goes against Google’s content policy for publishers. For example, you have a blog on WordPress blogs and you write content about car insurance or add high CPC keywords in your articles. It can be considered invalid traffic.
16. SEO Tools
- You can use SEO tools like Google Analytics, Google Webmaster Tools, Bing Webmaster Tools, etc. to track keywords, traffic sources, backlinks, top performing pages, links, devices, search engines, etc. to get a complete overview of your website traffic, which will help you monitor and filter your traffic.
17. See the distance of your ad
- One of the most common causes of unwanted clicks is the gap between ad units and active elements, such as navigation and buttons. This is especially a problem on mobile devices where finger accuracy is much worse than mouse pointer accuracy. Unintentional clicks force publishers to pay for low-quality traffic as advertisers lower their bids. Common examples are expanded ad navigation and ad units near buttons and navigation.
18. Do not confuse advertising with content
- Another common cause of unintended clicks is formatting the ad to look like content. If a user clicks on an ad that they consider content, they are more likely to click again or exit when they land on an unwanted web page. This would be a clear sign of an unintentional click on Google. This is another situation where publishers are sometimes reluctant to make changes that reduce their revenue in the short term, but such issues can lead to serious account issues.
19. Google Suggestions
Google provides you with insights and recommendations on traffic quality, content, AdSense program policies, and more. Take a look at these articles and read them carefully:
- How can you help prevent invalid traffic?
- AdSense Program Rules
- Google Publisher Policy
We hope these suggestions and tips will help you get rid of the limited ads warning and improve your site’s content and overall performance. Remember, there are no shortcuts, follow all the best ways Google recommends for publishers to sustain your site’s revenue.
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