Are you a small business looking to increase your sales, perhaps by selling to other countries? Do you have a blog that attracts a lot of traffic in Italy and want to translate the articles into other languages?
Today we are going to tell you how to do all this!
Let’s start by saying that this is not a simple and above all economical process. Multilingual Plugins:
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How to translate a website into multiple languages?
How to translate a website into multiple languages?
Did you know that you get a lot of website visits from Spain, USA or maybe Japan? Certainly, if a user clicks on the 3 dots and then clicks on the “translate” button, he will get an instant translation.
The problem is that although it is a translation, this content will never be indexed by Google in other countries. Why? Google wants to provide the best user experience, and the traditions of Google Translate aren’t perfect yet.
How to overcome this limitation ? There are mainly 3 methods:
- Use a multilingual plugin
- Use a subdomain
- Use a WordPress multisite
We have chosen the third method which is probably the most complex but will bring the most long-term benefits. In this article, Kinsta will walk you through how to do it step by step.
The easiest and cheapest method is the first.
Before you start, we recommend that you make a backup, we have created a guide for this.
Why translate the website into multiple languages?
- Increase customer confidence
- Increase conversions
- Increase customers
- Increase the odds
In fact, according to a Common Sense Advisory survey , 67% of people who don’t know English simply don’t buy products from English-language sites.
The survey also showed that:
- 53% think it’s cheaper if the content is in their native language.
- 74% of customers are more likely to buy a second time if support is provided in their native language.
Translating your website can break down these communication barriers, making your site easily accessible to a truly global audience.
This is our favorite plugin. In fact, it is compatible with: WordPress, Shopify, Squarespace, Magento and many more platforms. The company has clients such as Microsoft, Sennheiser and Polaroid.
Launched in France in 2016, Weglot is a premium translation service. It can automatically translate your content into over 100 languages. The company uses Microsoft, DeepL, Google and Yandex to generate the highest quality translations.
The translation will appear on their site, where you and your team can edit everything before adding it to the site.
As soon as you activate the plugin and choose the languages, Weglot will use automatic translation to translate the whole site and add a language selection button. So, within the first few minutes, you will already have a functioning SEO-optimized multilingual site.
- Machine translation : it is software (Microsoft, DeepL), the main advantage here is that you save a lot of time by using it.
- Visual editor : you can edit everything on the site just by pressing the translate button.
- Translations column : in practice, you will have 2 columns side by side in two different languages and you can edit everything easily.
All of your content is SEO friendly and Weglot also includes an integration for Yoast SEO to help you translate your SEO titles and descriptions.
- Automatically redirects users based on browser language
- Translate emails
- Translates AMP pages
- Automatically rewrite all internal URLs
- Automatically add hreflang attributes
- It offers integration with page builders, WordPress and WooCommerce plugins
Price : Free up to 2 thousand words, then it costs from $9.99 to $499.
Polylang has been downloaded by over 500,000 people and is frequently updated. It’s a cheaper choice than Weglot but offers a lot more compatibility with other plugins.
Once you have downloaded and installed the plugin, you will have to follow their wizard which in 5m will already allow you to have the site partially working in other languages.
I said this in part because your intervention is still needed. One flaw I noticed is that the plugin itself does not translate articles but you have to download another plugin recommended by the same developers.
I completely understand that it can make some people angry, but believe me after a few days you will get used to it. Also because the design is minimal and intuitive.
Polylang lets you assign a specific language to individual posts, categories, pages, and tags.
It supports over 40 languages and allows you to use unique subdomains for each enabled language. Additionally, you can switch between languages via a widget in the navigation menu. In fact, this flag button can be placed anywhere, including in the footer or per site in text.
It’s worth pointing out that you don’t have to provide a translation into all languages for every article, so you can choose to translate only your best-performing content.
Each translation has its own URL or you can use a different subdomain or domain per language.
There is the Polylang Connect for Elementor plugin which connects the popular Elementor and Polylang page builder. If you go to WordPress, you will see that it only has 5 stars and over 30,000 downloads.
- Compatible with all major SEO plugins (Yoast SEO and Rank Math)
- It supports all multilingual SEO features including HTML href_lang tags and open graphics tags
- WordPress website owners can provide translations for pages, media, categories, post tags, posts, menus and widgets, etc.
- Use a separate subdomain or domain for each enabled language.
Price: Free, Pro version costs $99.
TranslatePress is a plugin that works in a different way from the plugins we have seen previously. In fact, you have to publish content first, then you can translate it into multiple languages.
However, you have the option to translate the entire website in 5 clicks by connecting the powerful Google Translate and DeepL. Or if you wish, you can translate the content manually.
It allows you to translate posts, pages, images and strings from all plugins. It is compatible with Elementor, Brizy and other page builders.
It has a built-in feature that recognizes the user’s browser language and redirects them to the correct language. This way you will increase your sales!
- Automatic user language detection
- Translate strings
- Also compatible with WooCommerce
- Enable content translation from the frontend of your WordPress site
- Activate the translator role
- Provides SEO optimized URLs for all languages
- It supports 221 languages
Price : Free, Pro version costs $79.
WPML is probably the most popular multilingual WordPress plugin. It has been downloaded by hundreds of thousands of users and is constantly being updated.
It is recommended by many online users, while others strongly discourage it. Personally, we didn’t like it for its antiquated design and especially for the fact that it slows down the site.
Although online I found various guides in which they explain how to speed up the site with WPML up to 85%, in any case, we hope that the developers will improve this thing.
Once you have downloaded and installed the plugin, you will find a screen like this on all pages:
By clicking on any +, your article written in English will be taken up and placed in a column with an article in German. You can translate it yourself or through existing software.
- You can delegate translations to professionals
- Can translate strings
- You can optimize images for SEO
- You can translate WooCommerce including products, variants, categories, fields and attributes.
- You can create a multilingual social networking site using BuddyPress
Price : there are three subscription models and from the second year you will pay 30% less:
- The multilingual blog costs .
- The multilingual CMS costs $79.
- The Multilingual Agency costs $159.
Gtranslate competes with Weglot, in fact many features are similar. What is not similar is the price, which is much lower. For that alone, I recommend it.
Once the plugin is installed, you can instantly translate the site into the languages you want. It’s very easy to use.
Once the content is translated, you will have the option to open the page in another tab when a user changes language. Translates page URLs to ensure the page is indexed by Google and other search engines.
For the Widget (button to change language), they have specially created 10 different styles, in order to satisfy each type of user. It can be easily added to a sidebar or you can add it using PHP code or by copying and pasting HTML and CSS code.
From their site, it is possible to set the default language, enable analytics, select the widget design and the position in which the widget is displayed, and enable automatic switching to the language of the visitor’s browser .
- Able to translate pages, categories, tags, posts, menus and widgets
- Automatically translates site content
- URLs are translated to improve SEO
- It supports more than 100 languages
- Integrated with Google Analytics
- DashBoard to see statistics
Price: Free, Pro version costs $5.99.
Today we have seen many similar plugins, I think the easiest one is Polylang. It has quite modern graphics, once translated the article will remain yours forever. The subscription is not at all expensive.
Weglot certainly has the best translations but the price is really high and unless you are Microsoft it is hardly worth it.
Other plugins like Loco Translate and WPML do what they should but partially, the first should increase the functions, the other instead the speed in general.