The reason for its success is its particular operation. BeReal focuses on photos but has very specific rules for sharing them: you can only post one photo per day within two minutes of receiving the notification from the app.
Social networks are in a time of great change. The recent rebranding of Meta by Mark Zuckerberg has the Facebook and Instagram platforms increasingly focusing on videos, in order to counter the spread of TikTok, which is owned by private Chinese company ByteDance. A way that does not however convince users, especially Instagram: in recent days, high-profile influencers such as Kylie Jenner, Kim Kardashian and Chiara Ferragni have given birth to the slogan “Make Instagram Instagram Again”, to give new centrality to relationship between friends you follow and photos, instead of videos and reels from unknown accounts sponsored or pushed by the algorithm.
In this social chaos in identity crisis, there is one who, on the contrary, has very clear ideas, obtaining positive feedback from users, although he is very young compared to his competitors. This is BeReal, a French platform born in 2020 which in recent days has climbed the charts of the American App Store, even surpassing TikTok, Instagram and Twitter. The reason for its success is its particular operation. BeReal focuses on photos but has very specific rules for sharing them: you can only post one photo per day within two minutes of receiving the notification from the app.
In particular, a selfie and a photo taken by the main camera are required. A “creative constraint”, like that of Twitter’s limited characters, to stimulate users. For the rest, no likes or followers: BeReal’s objective is not to create yet another platform for content creators and companies, but an intimate and authentic place, far from the glossy filters of competing social networks, to reconnect with his friends. A concept reaffirmed not only by the name of the app, “to be real”, but also by its slogan which reads as follows: “your friends for real”, your friends for real. The team behind the development of the application said that BeReal is not necessary to become famous, but wants to be an alternative for those who want to share their content with trusted people without pretending to show a wonderful, apparent and obsessive life. likes and interactions to capture business attention.