Referencing your website on Google takes time. All the experts will tell you. Problem, time, as a company looking for turnover, you do not have any. So how long does it take to properly reference a website on Google? Here is the answer.

average age of websites referenced on the first page on google

Let us be clear.

If you meet an agency or an “expert” website SEO that guarantees you results in the coming weeks, run away!

To properly reference your website, count 12 months minimum

That’s for my feedback with my sites. We will then see what the studies say.

Referencing your website well takes time and it varies depending on the competition and the volume of actions you can implement.

What I notice with my sites is that a good SEO can generate more visitors after 4 months.

However, to reference the key pages of a website on the first page, I could see that it took at least 12 months, especially in B2B.

And studies prove me right.

To properly reference your website on the first page of Google, count 3 years!

As you can see in the graph above, 59% of the pages that are referenced on the first page on Google were published at least 3 years ago. Only 17% of the pages referenced in the top 10 Google results have been created in the last 12 months.

number of days to be a good reference on Google

To go further, the graph above shows you the average age of the pages referenced in the top 10 Google results according to their position.

We see that web pages that are referenced first in Google results have an average of 950 days. Referencing your website is therefore a matter of patience and there is no time to lose!

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To reference your website faster, think long tail

In Algeria and other countries, you should know that a Google search includes an average of 4 words.

To properly reference your website, you should not optimize it around a single word but key “expressions”.

A long tail is a precise expression containing several words.

For example: “black leather shoe size 44”.

The long tail has a double advantage: first, referencing your website around long tails is much less competitive.

For our previous example, it is much less difficult to reference a website in1st  on Google around the expression “black leather shoe size 44” rather than on the keyword “shoe”.

Another advantage, referencing your website around long-tail expression will allow you to generate more qualified and mature leads.

From the person who types “shoe” on Google to the one who types “black leather shoe size 44”, which one is closest to an act of purchase? The second naturally.

To properly reference your website, think global

To conclude, it is important to integrate the SEO of your website into a global strategy.

Their end goal is clear: to generate more leads and gain more customers to finally develop their turnover. With this in mind, SEO alone is not enough. SEO allows you to attract more visitors to your website but then you have to convert them into leads and make every effort for them to become customers.

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