The Reader Revenue Manager, previously known as Subscribe with Google, has been exclusively available to large media organizations for several years. However, in recent months it has been made available to small and medium-sized websites through a beta program. The platform is now being rolled out to Publisher Center, allowing many first-time publishers to access it. With the Reader Revenue Manager, publishers can establish a subscription service or enable users to contribute to their site by sending gifts or monetary donations.
About the Readership Revenue Management Platform
The Google Reader Revenue Management Platform is a tool created to assist publishers in boosting their conversion rates and retaining current subscribers both on Google and the internet. It is intended to aid in the management of subscriptions.
This solution allows customers to use their Google accounts and payment methods to subscribe online and helps users sign in and retain access to and encounter premium content on Google products. [ source definition ]
The cool thing is that the subscription with Google is linked to the users Google account. As long as they are signed in to their Google account, no additional login is required when they visit sites they have signed up for using Sign Up with Google .
For publishers, Google only charges a 5% processing fee . This means that if someone signs up for your website and pays $10 for a subscription, you as a webmaster will receive $95.
And as an added bonus from Google for publishers and users, sites that the user subscribes to are highlighted on top of Google News.
Announcing the availability of Reader Revenue Manager
In a post by Rosalyn, English Publishers Center Help Forum Manager who talks about making the new Readers Revenue Management Platform public, the following:
Are you looking for new ways to engage your audience and monetize your content? Try Reader Revenue Manager, a free, self-service platform designed to help publishers who do not have an existing membership model integrate a subscription or contribution form into their desktop and mobile web pages. The platform also includes additional features such as newsletter subscription and reader registration to help increase reader engagement and retention, and there are no coding codes required to set it up.
The first to try Reader Revenue Manager
The Readership Revenue Management platform – upon its launch in 2018 – was available to a very limited number of news platforms around the world, which are on tiptoe, namely:
- Les Echos
- Fairfax Media
- Le Figaro
- the Financial Times
- Gatehouse Media
- Grupo Globo
- The Mainichi
- McClatchy
- La Nación
- The New York Times
- NRC Media
- Le Parisien
- the Financial Times
- Gatehouse Media
- Grupo Globo
- Reforma
- la Republica
- The Telegraph
- USA TODAY NETWORK
- Washington Post
 |
| News platforms that were exclusively using the feature around the world in 2018 |
The availability of the Reader Revenue Manager
Reader Revenue Manager is currently available at :
- United State
- Canada
- Argentina
- Brazil
- Mexico
- Chile
- Peru
- Costa Rica
- Colombia.
The good news is that Google plans to expand into additional markets this year.
In conclusion, I want to say that the revenue management platform from readers is a very impressive feature, and I will not be able to present its surprises unless you try it yourself, and it is very likely that your percentage of profits will increase from the content that you provide.
To use Google’s Reader Revenue Manager, you can follow these steps:
- Sign up for Google’s Reader Revenue Manager: You can sign up for Google’s Reader Revenue Manager by visiting their website and following the instructions to create an account. You will need to provide some basic information about your media organization and revenue goals.
- Define your revenue goals: Before using Google’s Reader Revenue Manager, you should establish clear revenue goals for your media organization. This can include revenue targets, growth objectives, and specific revenue streams that you want to focus on.
- Set up your monetization strategies: Google’s Reader Revenue Manager offers various monetization strategies such as subscriptions, memberships, and paywalls. You can choose the ones that align with your revenue goals and implement them using the tools provided by the platform.
- Implement and iterate: Once you have set up your monetization strategies, it’s important to start implementing them and monitoring the results. Google’s Reader Revenue Manager provides tools and analytics to help you measure your performance and iterate on your strategy as needed.
- Optimize your strategy: Use the data provided by Google’s Reader Revenue Manager to optimize your strategy and improve your revenue performance. This may include adjusting your pricing, optimizing your content offerings, and experimenting with different monetization strategies.
By following these steps, you can effectively use Google’s Reader Revenue Manager to drive revenue growth and build a sustainable business model based on reader engagement and loyalty.
What is advantage to use Google’s Reader Revenue Manager
Google’s Reader Revenue Manager is a tool that helps publishers monetize their digital content through various channels, such as subscriptions, memberships, and paywalls. The advantages of using Google’s Reader Revenue Manager include:
- Increased revenue: By using Google’s Reader Revenue Manager, publishers can earn more money from their digital content by offering a variety of monetization options.
- Flexibility: Google’s Reader Revenue Manager is a flexible platform that allows publishers to choose the monetization model that best suits their business model, whether it’s subscriptions, paywalls, or memberships.
- Ease of use: Google’s Reader Revenue Manager is user-friendly and easy to set up, which makes it an attractive option for publishers who want to monetize their digital content quickly and efficiently.
- Data insights: Google’s Reader Revenue Manager provides publishers with valuable data insights into user behavior, which can help them make informed decisions about their content and monetization strategies.
- Integration with Google products: Google’s Reader Revenue Manager integrates seamlessly with other Google products, such as Google Analytics and Google Ad Manager, which can provide publishers with a comprehensive view of their digital content performance.
Overall, Google’s Reader Revenue Manager can help publishers generate more revenue from their digital content, provide valuable data insights, and offer flexibility in terms of monetization options.
