Building your reputation on the net is a complex, time-consuming and tricky task.
However, today it is impossible to overlook one’s e-reputation and the rise of opinion and rating systems is going in this direction.
But what to do when you find yourself discredited on the basis of false opinions? We guide you step by step through an infographic dedicated to the question .

Internet reviews in a few figures

Before getting to the heart of the matter, it is important to highlight a few key figures. You will find statistics for the United States on the infographic at the end of the article.
According to several studies in 2018 :

  • 88% of consumers read online reviews before making a purchase
  • 31% of consumers are willing to spend more if the rating is “excellent”
  • 68% of consumers have more confidence when they see positive AND negative reviews

In absolute terms, there is therefore no danger in delay if you receive a few negative opinions. But what if they become too numerous or they are totally unjustified?

Also, according to several studies in 2021 , 74% of Internet users have already given up on a purchase because of negative comments. When you know that a third of the opinions are actually false, it is better to protect yourself.

4 tips for dealing with fake reviews

1. Spot a fake review

When it comes to lying, a few signs don’t lie. To spot a fake review, here are some things to consider:

  • An overly aggressive tone or language . When an opinion is particularly degrading, caution is in order. Indeed, a negative comment generally remains courteous and measured in the remarks.
  • General or vague criticisms . If a comment lacks precision, it is most likely false. A negative opinion is based on a particular experience which should be shared in the text.
  • Particularly glowing reviews on a competitor’s page . If one of your detractors posts rave reviews on the profile of a competing company, there is reason to wonder.
  • A large number of positive reviews in a short time . This is obviously a fake customer trying to create a buzz.
Spot fake reviews

2. Report the fake review

Report Facebook review

How to report a false review only takes a few clicks.
For example on Facebook, all you have to do is make a report from the notice in question and indicate the reason.

If you want to know more about how to report a false review, you can consult the infographic at the end of the article. Steps are detailed for Google, Trip Advisor, Yelp, Facebook, Yellow Pages and Angie’s List.

3. Respond to negative feedback

This is a key moment for your e-reputation. Taking negative reviews into account is crucial for the sustainability of your business.
Also keep in mind that consumers are likely to pay more attention to your response than to the slanderous comment. They will be able to get an idea of ​​your attitude.
To pass your answer you must:

  • Demonstrate that it is not a real customer and that you have not dealt with this person
  • Invite the person to contact the company directly to resolve the dispute
  • Ask him about his comment
Professional image
Share fake review
Minimize fake reviews

In any case, never respond out of anger or by making a negative comment in turn.
You can also share the review on your social networks to convey an image of transparency. But don’t make it the only news of the day.

Then publish good news or positive and inspiring posts. This will make it possible to forget this negative opinion.

4. Create alerts

Infographic manage fake reviews
Source :

On some sites, it is possible to create alerts in order to obtain a detailed report on the opinions posted about your business. This is particularly the case for Google or Yelp.
Insofar as these platforms concentrate a considerable number of users and opinions , it is wise to keep yourself informed regularly.

The procedure is simple and only takes a few clicks. You can again refer to the infographic to find out how to do this.
Thanks to alerts, it will be easier to react quickly and not leave a negative comment unanswered for too long.
As you will have understood, the fact of receiving negative opinions, although it is unpleasant, is not a cleaver for your activity.

However, these comments tarnish your e-reputation. This is why it is crucial to analyze them and report them when they are false.

While waiting for their withdrawal, providing a polite and constructive response remains the best strategy for emerging victorious from this battle.

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About the Author

SAKHRI Mohamed

Founder & Editor

Passionate about the web, new technologies and IT, I share on tutorials, tips, advice, online tools and software for Windows, Mac and Linux.

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