How to improve the natural referencing: The key points to improve it

1-The responsive design

First, the responsive design. It is a question of adapting its website to the device with which the user will connect. Since you have no idea, the goal is therefore to be ready to consider each option: tablet, computer, laptop, connected watch, etc. This element is very important because today, each user is accustomed to browsing on suitable sites, which therefore becomes in a way an essential criterion for maintaining a user on your site. 

So remember to adapt each element such as the size of the font, the links, the titles, the size of your sentences, the design, etc., in order to make the visit of the Internet user to your website pleasant.

2-The use of the right keywords to optimize its natural referencing

This is an important step where it is a question of selecting the words that will allow you to influence your natural referencing. Note that a long keyword (Long Tail) is easier to reference because it concentrates less search volume. Nevertheless, it is no less interesting because the more research is targeted, the more likely it is to materialize. 

long tail explanation

3-The loading time of your site

Finally, be sure to optimize the loading time of your site. In the era of fiber and 4G, we are less and less patient when faced with a site that is too slow to load or visit. Note that 53% of mobile users will leave your site if it takes more than 3 seconds to display, so it is essential to correct your loading time if it exceeds this time! 

To test the speed of your site, Google provides a tool, Page Speed ​​Insight , which calculates the performance of your pages on both mobile and computer. The tool allows you to diagnose a page and detect opportunities to improve its loading speed.

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How to speed up the loading of the pages of your site?

Here are some points to optimize the loading of your pages:

  • Have quality accommodation to promote performance. It is important to adapt your hosting offer to the traffic generated by the site.
  • Minimize the weight of the images : also be careful not to use images that are too heavy to avoid slowing down the loading time. In principle, an image should not exceed 200 KB. You have the possibility of being able to compress your images with plugins like wp smush for wordpress, or Optimzilla to easily compress images.
  • Use a Content Delivery Network : it is the fastest way to distribute the content, especially the images, of your website. Thus a site which has users all over the world cannot do without it. This system allows users to be distributed during peak audiences on different servers.
  • Reduce the number of dependencies : each element ( images, css, javascript, etc.) is sent independently to the browser. So limit the number of dependencies in order to streamline the sending of elements to the browser.
  • Limit the use of javascript : be careful, although the use of javascript has its advantages, it can weigh down your pages.
  • Compress your CSS code: You can free up many bytes of data and reduce download and analysis times by compressing as many elements as possible, including CSS codes.
  • Reduce the number of redirects : the 301redirect adds a step which can considerably increase the loading speed because it redirects to another page which must itself load etc. Beware of 301 redirect chains, which should be avoided!
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4- Quality content

Using quality content has a positive impact on users who, interested in what you provide them, can then convert into customers. But it also has an impact on search engines. Indeed, the more content you have, the more you give them the opportunity to understand what your site is about, to judge its interest and to rank you well among competitive sites.

For this, it is certainly a question of providing rich and multiple content, but also without spelling and grammatical errors, easily identified by algorithms and judged in a pejorative manner. Also watch out for crawlers. These are the robots that will allow the engines to analyze your site, including errors, anomalies, and duplicate content. Absolutely avoid what is called duplicate content. This involves copying a passage found on the internet that caught your attention, and pasting it directly on your site. Search engines hate this kind of practice. The world of the web being interesting for its rich and creative side, it is there to teach you things, not to repeat to you what you already know. It is therefore a very sanctioned practice that will impact the place that the engines will attribute to you. 

SEO editorial content

5- A powerful netlinking

It’s about having inbound links called backlinks, redirecting to your site and increasing its popularity. This is an excellent way to improve its natural referencing (SEO), and to increase its attendance rate. So try to make agreements with sites for which you can create outgoing links, and who can in return create on their website incoming links to your site, demonstrating its reliability and providing additional confidence to the user. There is therefore a multiple challenge behind this strategy. 

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6- Internal linking

It is a technique that allows you to redirect the user to a category or another page of your website. This allows both to orient, but also brings more simplicity of use.

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7- On-site optimization, a pillar of natural referencing

This is to optimize what can be called the hidden phase of your site, that is to say, what is not seen when you navigate on it; but which is no less important, on the contrary! 

Optimization of metadata tags : They must be relevant, which is why it is essential to focus on them, and in particular on the title and the meta-description which are the two most important points. 

The hierarchy of the structure via the hN tags. The ranking of these must be structured from the most important to the least important, otherwise you could again be penalized by the search engines. 

Be careful about the links you make available to users. Indeed, when you work on your site, you may create a link to an article, and after several modifications, you decide not to modify the article but to delete it. So, we will create what is called a broken link, i.e. a link that will lead to nothing, and the Internet user will find himself faced with what we have all already encountered, the famous Error 404.

8- Social networks

A considerable media relay. Indeed, here is a great way to get people talking about you. Namely that 58 million French people use one or more social networks, i.e. 89% of the population, this therefore explains the increased presence of many companies on social networks . Being present on these and bringing content to users therefore allows you to be known, and to have the possibility of being advertised by relaying your content. For best results in terms of visibility, be sure to choose the social network(s) suited to your business and your customers!

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The loading speed of your pages is not an element to be neglected in the implementation of a SEO strategy. Whether for user experience or for search engines, loading is essential. So by using the tools available, you will be able to identify opportunities to increase your loading speed and therefore improve your SEO.

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