The French search engine Qwant has just launched a new extension to fight against tracking on the web. Entitled VIPrivacy, this software module can be downloaded free of charge on browsers that accept extensions and works in such a way that trackers and advertising cookies are automatically blocked.

Qwant continues its work for the respect of privacy on the internet

Since 2011, when it was created, Qwant has tried to stand out from search engine giants like Google or Bing. How ? By betting everything on respect for privacy. Indeed, when the business model of these search engines is based on the exploitation and sale of data from their searches and queries, Qwant claims not to track its users, presenting neutral and non-sponsored results.

The French search engine continues to work in this direction and now offers VIPrivacy (for Very Important Privacy), a browser extension that automatically blocks trackers and advertising cookies.

As the Qwant search engine indicates, in addition to its private mode search functionality, it offers to put an end to cookies and trackers thanks to VIPrivacy. Image: Qwant.

VIPrivacy, the Qwant extension that automatically blocks cookies and ad trackers

VIPrivacy comes in the form of an additional module that can be added to Google Chrome, Microsoft Edge, or Mozilla Firefox . Once installed in the browser by the user, he will see that Qwant has automatically become the default search engine. When the Internet user searches for pages using keywords, he will be offered non-sponsored results. By clicking on one of these search results, VIPrivacy will ensure that the message offering to accept or refuse cookies is no longer displayed while refusing any tracking or advertising cookies.

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Qwant VIPrivacy

A control panel available by clicking on the module icon located at the top right of the browser allows you to activate or deactivate protection against cookies and trackers and to choose its level of protection. Image: Qwant.

With VIPrivacy, Qwant wants to tackle the ” privacy paradox “, a phenomenon where internet users agree to share their data via cookies or other trackers in order to save time or gain access to new features, so that in reality, they have no desire to share their data.

The French search engine has also unveiled its ambitions, months after its tool was one of the targets Google and Bing allegedly spammed with unwanted ads . Qwant wants to improve the quality of its search results to reach 10 million users by 2025. It should focus on the French and European market.

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