The French search engine Qwant has just launched a new extension to fight against tracking on the web. Entitled VIPrivacy, this software module can be downloaded free of charge on browsers that accept extensions and works in such a way that trackers and advertising cookies are automatically blocked.
Qwant continues its work for the respect of privacy on the internet
Since 2011, when it was created, Qwant has tried to stand out from search engine giants like Google or Bing. How ? By betting everything on respect for privacy. Indeed, when the business model of these search engines is based on the exploitation and sale of data from their searches and queries, Qwant claims not to track its users, presenting neutral and non-sponsored results.
The French search engine continues to work in this direction and now offers VIPrivacy (for Very Important Privacy), a browser extension that automatically blocks trackers and advertising cookies.
VIPrivacy, the Qwant extension that automatically blocks cookies and ad trackers
With VIPrivacy, Qwant wants to tackle the ” privacy paradox “, a phenomenon where internet users agree to share their data via cookies or other trackers in order to save time or gain access to new features, so that in reality, they have no desire to share their data.
The French search engine has also unveiled its ambitions, months after its tool was one of the targets Google and Bing allegedly spammed with unwanted ads . Qwant wants to improve the quality of its search results to reach 10 million users by 2025. It should focus on the French and European market.