The web is in perpetual motion. Everything evolves! Trends, fashions, techniques. There are more and more people, and to continue to exist, you have to think about redesigning your website. Ideally, and depending on your industry of course, it seems fine to start doing this about every 3 years. You want to modernize your website, and you don’t want to lose your natural referencing… This famous SEO which requires so much patience, technique and time.
Here are 7 tips to ensure your redesign in good conditions and mistakes to avoid.
Why do a website redesign?
Various reasons can lead to a redesign of a website. The web is constantly evolving whether in terms of graphics, technology or the expectations and needs of Internet users. So to stay on top and continue to attract your targets, you need to improve your site. Companies are all the more affected by this phenomenon as they must think about staying one step ahead of their competitors. So to stand out from the crowd, it is an essential step in your communication strategy.
- Here are some reasons to plan the redesign of your website:
- Your business name changes
- You diversify your activity or that of your company
- Diversification of a company’s activity
- You merge with another structure
- You change your visual identity and graphics
- You change web host
- You want to modernize your site and improve the customer experience
- Design evolution to improve the user experience
- Visits to your site are not taking off
- You have a fashion blog-post-in-2022/” title=”blog”>blog
the importance of thinking about SEO when redesigning your website
Redesigning your website can be complicated. It is especially necessary to pay particular attention to your natural referencing. Indeed , if done poorly, negative consequences can harm your business. Here are a few things to keep in mind when redesigning your site.
SEO should be your benchmark when redesigning
The tree structure of your site is a point of reference. It determines the consistency of the visitor’s experience while browsing your site. So before you start your redesign, take care to work on your sitemap. To do this, here are some points of reference: Start by checking if navigation was smooth with your previous site.
Thanks to the analysis system, check the functioning and the attractiveness of the pages of your site. With this new tree structure, check that visitors find what they are looking for without getting lost in the maze of your content.
Ideally, everyone who comes to your site should find what they are looking for in no more than 3 clicks. With this objective, think about a tree structure that makes it possible to limit abandonments because you cannot find what you are looking for in a relatively short time. Think about your internal linking to allow certain less attractive pages to gain in terms of their positioning.
You must also have a strategic vision of your internal networking. Use it to bring certain pages closer together and simplify the visitor experience. Internal networking also has a fundamental role in SEO. By bringing a less popular page closer to a highly visited page, you allow it to gain in importance. This promotes natural referencing.
Make your site “Google Friendly ”
When redesigning your site, consider making it SEO Friendly . An SEO Friendly site is made to please search engine algorithms, so to be “Google friendly “””, you have to comply with the optimization requirements requested by the Google search engine to have the chance to see your site positioned in the first search results.Tips :
To make your site Google Friendly . Remember to structure your site using headings (title header) in the following order: h1 > h2 > h3 > h4> … The title in 1, subtitle 2 etc. This writing system has great importance for SEO.
Work on how fast your pages load. Do not put too heavy images, do not load your theme with plugins and other modules that are not really useful.
Simplify your URLs by positioning your keywords.
Avoid “Flash” technology. It is not suitable for SEO , because the files referenced through it are not read by robots.
7 tips for redesigning your website without losing its SEO
Make the SEO diagnosis of your site
The process is a bit like that of a lifetime. To grow and evolve, it is always good to know where you come from and where you want to go! So before thinking about redesigning your site, analyze what it is. Navigate and position yourself as an ordinary visitor so as to note anything that may prevent smooth and efficient navigation. Identify the different keywords and the pages visited by Internet users. Note the backlinks present from other sites to yours. The Google Analytics tool can help you in this process.
What will your SEO strategy be?
Your objective, as a company, will be to position your website, by search engines, in the first results at best and in any case in the first two pages. To achieve this result, it is important to define an SEO strategy, established in the form of objectives that will allow you to design your tree structure as well as the content of your pages.
Here are the steps to follow:
- Determine who your targets will be and the potential reasons for their coming to your site
- Write qualitative content, sufficiently developed, and related both to your company , but also to the expectations of your visitors.
- Make your site pages perform well (fast loading)
Review your tree from your SEO goals
It may be interesting, when redesigning a website, to reorganize its tree structure in order to make it more fluid, more “referencing”. Review your menu, your submenus. Classify, segment to arrive at the rule of 3 clicks. Take advantage of this revival to check your keywords and find others that may be more suitable or trendier.Tips :
The main menu should display selected entries related to your keywords.
The internal mesh which corresponds to the internal links which allow visitors to navigate from page to page must also show the keywords in order to optimize your referencing.
Set up the 301 redirect
Since you are going to modify the tree structure of your site, and therefore the URLs , it is important to configure the redirections (code 301) to ensure the link between the old and the new URLs . On the other hand, Google will receive a signal in the case of creation of these redirections which will warn it of the redesign of your site.
The consequences of a bad 301 redirect are a negative signal sent to Google for your natural referencing, but also a lackluster visitor experience with the display of 404 errors (if they are created of course) which will make navigation a little painful .
Configure 404 pages
By configuring the 404 error pages which are directly related to the problems of non-existent content and errors at the URL level , this makes it possible to warn Internet users. They are then notified that the page they wish to open is no longer relevant.
Design a Sitemap
“Sitemap” is an English word that means “site map”. A Sitemap is therefore a website plan that highlights all the pages, other resources that are on the site in question. It often takes the form of a web page and gives Internet users the possibility of quickly going to all the pages of the site. It is an element that helps the indexing work done by search engine algorithms.
As a reminder, the backlink is an English word which represents a back link. More specifically, it is a hyperlink that leads to a site or a site page. In your SEO strategy for redesigning your website, identify all your backlinks and then contact the webmasters of the sites concerned. They will update the links going to your new site using the new URL .
Keep track of your site
You have just put your site back online, first of all, pay attention to what is happening on it. Check for 404 errors. Keep an eye out for changes in traffic and the positioning of your keywords. It also allows you to see if the search engines have made the necessary changes and taken the changes into account. This is the moment of testing that allows you to quickly modify the problems that could harm your natural referencing.
Our tip for redesigning your site and maintaining its SEO
Protecting your natural referencing when redesigning your website is fundamental and entirely possible. You have discovered in this article the tips to put into practice as well as the points of vigilance to have during the whole redesign process.
Keep in mind that neglecting this work around SEO can have serious consequences on the performance of your site and therefore on your business. By following the advice given above, you will put all the chances on your side to keep your positioning in search engines.