SUMMARY Google’s EAT, in SEO, is an acronym for Expertise, Authoritativeness (Authority) and Trustworthyness (Reliability). It can be defined as a set…
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Google Helpful Content update is an algorithm that seeks to identify content that really helps users (from…
A sitemap is a file, usually in XML format, that tells search engines all the URLs they…
Being the main search engine on the internet, everyone is looking to get a place on Google. And…
Programmatic advertising is the main source of income for website owners today. To improve transparency in this area…
The success of a marketing campaign depends on several factors. Although you cannot control all of these factors,…
A flagship tool for monitoring traffic on its website and to better understand how Internet users navigate,…
SEO keyword research is the foundation of content marketing, search engine optimization, and virtually every other type of digital…
Choosing the right keywords is essential in your SEO strategy. This is a point often highlighted in content…