Structuring a blog post is fundamental for its readability.

This allows readers and search engines to quickly understand what the article is about and easily access the information they are looking for.

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What Is the Most Effective Blog Post Structure? [2022] 7

The structure of a typical blog post should include a title (h1), a brief introduction, the structured body text with subtitles (h2, h3) and short paragraphs (aim for a maximum of 300 words), a conclusion that summarizes the essence of the blog post and a call to action. You can also integrate images, infographics, photos or videos that make reading even more enjoyable.

A blog post with a solid structure like the one described will keep the reader engaged. Your article will then be more likely to be read, but also understood and shared. But it doesn’t stop there.

Beyond this basic structure, to create an effective content strategy, there are 3 types of articles to write and alternate. Each of them have, in addition to the basic structure, their own peculiarities.

How do you structure a response-style blog post?

The first and most common type of blog post is a blog post that answers a clear question like where, who, what, why, how many, what is the difference between…

The article you are currently reading is for example part of this category “What is the structure of a blog article?”

This type of article must be structured in such a way as to bring the answer to the reader as quickly as possible, without bullshit.

Put yourself in the shoes of someone looking for this request or imagine that you are giving the answer to a friend. 

What interests him? What questions come to his mind when he reads what you are explaining? How will reading the article help this person solve their problem? 

To be effective, this type of blog post must contain 1200 to 1600 words.

➤ Structure of an answer type blog post introduction

What is the structure of a blog post

The first paragraph should introduce and INCLUDE the keyword (3-4 lines maximum).

The second paragraph should answer the question (4-5 lines) and can be formatted all in bold. 

Here, you must concisely but with as much relevant information as possible answer the best possible question your reader is asking. 

That’s why he came to read your blog post. So give him what he expects as soon as possible.

  • Your answer should, if taken out of the context of the article, be self-sufficient. This therefore implies that you do not have to refer to the previous paragraph to understand the subject. You also don’t have to start your answer with ‘Yes’ or ‘No’.  
  • Write the answer in a slightly formal (but not too formal!) encyclopedic style. In any case, absolutely avoid slang or a style with a lot of personality (the rest of the article can remain more relaxed…). 
  • The answer should never take the form of an opinion.
  • The correctness of the answer must be undeniable. Try to cite specific data and sources when possible.
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Let’s take an example to understand better.

Here are 3 ways to answer the question: How much does it cost to study law?

A newbie blogger’s response: How much you pay for law school will depend on where your school is located and what activities you do while in school…*

This is a vague answer and the reader doesn’t learn anything more than what they already know. No valid information is added to the response.

Intermediate blogger: Studying law costs an average of €9,452 in tuition fees, with Algeries being the most expensive city and Oran the least expensive.*

It’s better, interesting info has been introduced, but it could be even more precise.

Expert writer: Studying law costs an average of €15,452 in tuition fees and €9,404 in living expenses (rent, food and transport). If you work part-time during your school year, you can reduce your living expenses to €10,914, or a total of €25,942.*

*The info contained in these examples is not real.

The third paragraph should be the answer to: why should I read on.

➤ Body of the article

Structure the article with subtitles (h2, h3) to make it easy to read.

This also allows you to prioritize the information and thus guide your reader in his reading and learning experience. Ask yourself what is the next question he may have after reading the paragraph.

Paragraphs should not exceed 2 long sentences or 3 short sentences in order, again, to facilitate reading.

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➤ Closing

The conclusion of a blog post is always similar. 

You must summarize, without repeating yourself, the ideas presented in the different subtitles.  

Also, it’s the right place to include a call to action and interact with your reader. 

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For example, you can encourage him to ask you a question in the comments or direct him to additional resources.

Ok, let’s continue with the second format.

How to write a blog post with a list format or that answers the ‘how’ question?

The structure of this type of article is quite intuitive, because generally the idea is to list tips, resources or steps to follow for a defined subject.

The article should ideally contain 2200 to 2500 words.

Here the idea is to create a list or a tutorial as complete as possible.

Ask yourself if your article is clear and concise enough about what it teaches the reader? Or will he have to find more information elsewhere? Is your article the place to go to get all the relevant information on the subject?

Do not hesitate to add videos, links or infographics that you consider useful to make your explanation as developed and exhaustive as possible. 

➤ Structure of the introduction

Wh Questions

Note: In a feature article, the introduction highlights the following issues:

  • Why is this the article that contains everything I need to know about my question?
  • Why should I keep reading this article and not another?
  • Why is this one more complete or more in-depth?
  • What does this article take into account that others do not?

As with the answer-style article, the first paragraph should include the targeted keyword, be easy to read, and intrigue the reader. This is to show that we understand why the reader is seeking to know more about the subject.

The second paragraph is a list of all the points or steps that will be covered in the article in the form of an overview (bulleted list).

The third paragraph should intrigue the reader and make them want to read on. What is the benefit for the reader of reading the article in its entirety? What will be left if it only reads a part?

For example, you can explain why step X has the most impact or why step X and Y are closely linked and inseparable. 

➤ Body Text

You must divide the text into as many subtitles or steps as necessary to answer your reader’s question. 

In general, in this type of article, the subtitles will include a number or a bullet point. 

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They must also be explicit. 

Make sure the body text succinctly covers the topic. 

What is the structure of a blog post
What Is the Most Effective Blog Post Structure? [2022] 8

➤ Closing

The format of the conclusion will be similar to that of an answer type article.

This brings us to the third and final type of blog post.

How to write a pillar type blog post (pillar content)?

A pillar article (it can sometimes take the page of a pillar page) aims to cover a much broader theme (or keyword) than an average blog post.

A pillar article could be compared to a guide that gives the reader a complete overview by covering the entirety of a query.

The pillar article therefore addresses the main topics that revolve around the theme. 

It will serve as a connector and will segment readers by redirecting them to other more in-depth blog articles (answer-type article and list or tutorial-type feature article).

A pillar article or page should contain an average of 4000 words.

➤ Structure of the introduction

The first paragraph should clearly define the topic or term/keyword you are going to cover.

The second paragraph should encourage the reader to continue reading and introduce the next paragraph, namely:

The table of contents makes up the third paragraph. 

Since the article is going to be very rich and long, you must make life easier for your reader by introducing a table of contents or a clickable summary. This will allow him to go directly to the points that interest him.

➤ Body Text

As with the structures of previous articles, you must divide your article into several subtitles (h2, h3, h4).

Write short paragraphs (2-3 lines) and remember to bold the most important ideas.

Also, you will be able to introduce content from more specific groups related to your chosen theme through links that will redirect the reader to other more detailed blog articles.

➤ Closing

The format of the conclusion will be similar to that of an answer-type article or a feature article.

In summary

Now that you know how to structure a blog post, it’s time to get started!

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About the Author

SAKHRI Mohamed

Founder & Editor

Passionate about the web, new technologies and IT, I share on tutorials, tips, advice, online tools and software for Windows, Mac and Linux. I'm the founder of this blog and I'm very interested in anything to do with technology, but I also love playing games. I was born in Constantine, but now I live in Algiers/Algeria

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