What is the position of my website on Google?

What is the position of my website on Google?

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Learn to quickly analyze the position of a website on the main search engine.

Ensuring that your website is on the first page of Google rankings is crucial for the growth of your business.

You must make every effort to have a good position on this search engine.

Knowing your position allows you to work harder to obtain a better place. However, to remain on the first page, certain factors must be taken into account that help determine precisely the authenticity of the positioning of your site in the results offered by Google.

Manually testing your position :

You can check your position on a SERP (search results page that opens first when a user types a query on Google) that contains both sponsored links (AdWords ads) and natural results.

All you need is a web browser like Chrome to start a search. The subject of this request must be the main keyword of the relevant page of your website. For example, if the website deals with the subject of creating a website in paris, you type the phrase “creating a website in Paris.” The results pages will then appear. Each page contains 10 results. These are displayed through an ordered ranking.

keyword rank checker
keyword rank checker

If your website is in 12th place, it means it is on the second page of Google. If it is 23rd, it is equivalent to the third page. To get the best possible rank in a SERP, you must occupy the first position or be counted in the top 10 results, which is already good enough.

 Any website page located at this position gets an interesting number of visitors. This is the goal of all natural SEO professionals: to position a website on the first page of Google!

A website’s position can vary from hour to hour.

The competition for the top positions in SERPs is tough. Your site can change position at any moment.

 This can be either favorable or unfavorable for you. If your site drops in the ranking, it means you haven’t done enough to maintain its position. Such a change can also signal that another better-structured website has taken the lead over yours. Rest assured, this is not definitive because by making serious efforts, you can regain the lost position.

google search bar logo icon illustration free vector
google search

Several levers are available to you:

  • You can improve the content on your site.
  • You can carry out link-building operations to boost the popularity and notoriety of your site.
  • You can sometimes even consider a complete overhaul of your site to start again with a better thought-out and more powerful strategy.

In addition, Google itself can be the cause of these changes. A search engine can undergo significant updates. These can be harmful to the positions already acquired by the website. Indeed, additions or modifications at the level of Google’s algorithms can upset the already established order in the ranking.

This is evident that if Google thinks differently, the order of results also becomes different. The number of criteria used to rank web pages is over 200.

“When Google updates its algorithms significantly, positioning changes can occur over several days with many ups and downs adjustments. During this period, you will see frequent fluctuations in the position of your website in the ranking.

 At the end of this upheaval, you will either be on the winning or losing side. In case the result is still not in your favor, turn to an SEO expert. Note that in this case, the expert may have difficulties in finding the criteria to change. This is because the algorithms are not explicit about the parameters related to the change. Moreover, a large number of aspects of the website may be affected by this modification.

Regardless, it is essential to remember that content poor in semantics will always be surpassed by the competition, whereas rich and well-supplied content will have much more value to search engines.

To obtain an authentic result from Google for the exact position of your website, you need to eliminate elements that may lead to a misleading outcome.

Among these elements is the browser history. The browser cache must be regularly cleared; otherwise, Google will use cookies to find the display of previous searches. The search engine will adjust the result based on the previous one. It is recommended to work with a newly installed browser that has very little history. Also, note that you should avoid being logged into your Google account when making the request.

Otherwise, if data protection permits, the search will provide results adapted to recent usage.

Be aware of AdWords ads.

Google often displays advertising on search results pages. These are “Google AdWords” ads. They should not be considered as part of the natural results.

You must be able to identify them to know your actual position. Generally, they are located above the authentic results.

adwords copy get rid of acne
adwords copy get rid of acne

The ad consists of eye-catching elements, including the URL, description, and title. You will especially notice the mention “advertisement” in bold, located on the left of the site’s URL. These ads do not constitute a natural position as their authors pay Google to be artificially positioned at the top of the ranking. Moreover, each time a user clicks on one of these ads, the site owner will have to pay Google.

Use a positioning tracking tool

It is essential to monitor your rank on search engines, particularly Google. For this purpose, there are software tools that can provide you with effective support. It is entirely possible to track the position of your keywords on search engines.

This is an automated tracking. With these tools, you better control the power of your natural referencing, obtaining a deep analysis of the positioning of your pages.

Some tools even allow you to observe the trend of your requests, namely whether it is upward or downward. The frequency of visits to your site can also be noted. Moreover, you can receive analysis reports related to your referencing by email.

With this type of tool, you can know the position of your site precisely and continuously over time.

How to find your site on Google ?

2 possible techniques

In summary, there are two families of techniques to find your website on Google.

Technique 1: Use the manual method by typing keywords into the search engine and moving from page to page in the results to try to find your website. This method can be tedious if your website is positioned far down the results.

Technique 2: Use a tool dedicated to identifying the position of your site on Google. While some tools are paid, you will find others that are entirely free. This technique has three major advantages: reliability, simplicity, and continuous tracking.

How to easily check the presence of your website on Google?

You can also type a particular query into Google to quickly identify the correct indexing of your website. To do this, you must type “site: www.your-url.com.” If you see your website below your query, it means that it is well-indexed on Google. This magic command also works to check whether a specific page on your site is indexed on the search engine or not.”

What is the impact of backlinks on a website’s position?

When trying to improve a website’s position on Google, it makes sense to focus on acquiring backlinks. It’s important to remember that creating backlinks must be done in compliance with best practices to enjoy a positive effect on Google’s ranking.

Once the initial links are created, it takes some time for Google to integrate them into its algorithms. The waiting time can vary from a few weeks to a few months. Therefore, it’s pointless to check the website’s position on Google every hour after implanting backlinks. Instead, it’s advisable to let things happen naturally for a while and set up automated monitoring of the website’s positions.

To ensure that backlinks have a positive impact on a website’s position, it’s necessary to:

  • Space out their acquisition over time
  • Prioritize links from sites with a similar theme
  • Choose sites with good SEO indicators
  • Include the links within high-quality editorial content.