Why am I using Ezoic as an advertising partner?

In this article, we will be discussing the best way you can earn money or make more money with your website. We are specifically looking at the Ezoic platform  which is the platform I currently use to speed up one of my sites (www.politics-dz.com), optimize it, and also display ads for a monthly income. 

Let’s move on to the Ezoic review!

Summary:

  • What is Ezoic?
  • What do they offer?
  • Minimum requirements to join
  • Configuration and integration
  • Ezoic Levels
    • Apprenticeship program
    • Subsidies
  • Ezoic Income Guarantee
  • How much does Ezoic pay for 1,000 views?
  • Ezoic vs Adsense, Mediavine and AdThrive
  • AdSense integration via mediation
  • payment methods
  • Reliability
  • Affiliate Program
  • Global review
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Easy tutoriels

What is Ezoic?

Ezoic  is a platform designed for publishers to get the most out of their website. The platform offers many optimizations, ad networks and technologies related to advertising. 

So in reality Ezoic itself is not an ad network but a Google Certified Publishing Partner which means that  Google has certified  the platform and its use to be useful and trustworthy.

What does Ezoic offer?

The Ezoic platform offers a lot of cool and really cutting edge features that you sure won’t want to miss. The platform offers many features including:

1- Monétisation of the website  : Includes the use of artificial intelligence to place ads in the best place and in the best size, based on visitor behavior, including depending on their type of device used and the location of visitors with the aim of obtaining end of more revenue per user on your site;

Ezoic -Monetization


2- SEO improve with Ezoic: Indeed, Ezoic allows you to try different sections and analyze those that work best thanks to their  SEO tag tester by comparing the page views, the bounce rate, the clicks and the results of research means, then will choose the best keyword (tags);


3- Video : The platform provides the Ezoic Video Player tool   to download videos, index videos for higher search rankings, and introduce monetization. The platform determines which videos perform best and how the maximum revenue can be achieved.


4- Cloud : The sites integrated with Ezoic currently use the cloud infrastructure of the platforms –  Ezoic Cloud  . The cloud is designed to allow your site to deliver the essentials of the web while serving ads. Among other things, it includes loading ads on the server side.


5- Leap function, alias ( Ezoic Leap ) is the tool set up by Ezoic experts to improve site performance. It is the tool which will guide your site in the passage of the main vital elements of the Web.

Leap


6- Analytics  – The platform offers its own analysis tool –  Big Data Analytics  , which allows you to see how your income evolves over time based on different metrics, including authors, category, region, type of ‘device uses, anisai as the word count and bounce rate.


What is (AD TESTER) Ezoic Advertising Tester?

One of the most powerful tools that makes Ezoic really great for me not least because of its ad testing technology. Simply put, “AD Tester” uses multivariate testing to see which ads should be served to which visitors, in order to provide you with the highest income while improving the user experience.

People visiting your site in Sweden may see different sized ads in different positions than people visiting your site from the United States or Algeria.

Another example is if you set up 16 ad placeholders, viewer A might only see 5 ads, while viewer B might see 10.

You tell the platform where you could possibly display ads and what size you prefer to show, then the platform will test millions of combinations to find the best ad placement for you and your visitors.

In the same context and regarding the number of combinations that can be tested, if you had 20 ad spaces reserved on your website and you could only display three (03) possible sizes for each placeholder, the system has close to 5.5 millions of different combinations to try.

SEO tag tester

SEO optimization by Ezoic

Are you struggling to find a good title for your most recent blog post? Well with the  SEO Tag Tester  (aka Title Optimizer Tool) you can create multiple titles and have Ezoic test them to see which one works best!

How it works?

  1. You write keywords for the title of a page on your website.
  2. Ezoic performs tests to determine which titles perform best against things like pageviews rate, bounce rate, clicks, and search results through Google.
  3. Once the test is complete, the platform will display the winning title.

This means that you no longer have to wonder if you should have chosen a different title. How easy!

Examination of the Ezoic jump

Ezoic Leap  is a unique toolkit that provides plenty of optimization and diagnostic features to help your site move up to  Core Web Vitals  .

If you don’t know what Core Web Vitals are , this is basically a Google initiative to provide a unified way to measure signals that deliver great user experience. READ   Windows 11 sound not working? Here is the solution

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Signals include loading performance (via LPC- greatest paint content), interactivity (via FID -first entry delay), and visual stability (via CLS-cumulative layout shift).

I won’t go into too much detail here as it is outside the scope of this article, but you can find a lot of useful information on how Web Vitals works  here  .

I am able to hit 75+ for most pages in the mobile version of my site and the desktop version (80+). using the combination of  dzsecurity  (hosting)  Jannah  (theme) and Ezoic (Ads, Optimization, Caching)

If you are looking for how to have a fast website while using leap check out this great article on the Ezoic Blog –  How I Made a Fast WordPress Site With Ads Using Ezoic Leap

Skip the settings for your site to go with Google Page Insights

The tool set includes options for:

  • optimized loading of stylesheets and fonts
  • optimization of the loading, distribution and size of images
  • caching of static assets
  • pre-connection assets
  • magnification of HTML, CSS and Java
  • optimization of loading and execution of scripts and advertisements
  • loading iframes.

Additionally, Ezoic leap provides tools to let you see how your current technologies are affecting your site and how any changes to your technologies or settings would affect your performance.

Another great part of Ezoic Leap is that you can see how other sites are performing, what technologies they are using, and then you can copy their settings. This is very useful if you find another site with a similar theme to yours, well done Ezoic for this feature.

Leap is 100% free and can be used on all accounts that can access monetization features.

Big data analysis

Since all of your traffic goes through the Ezoic CDN, the platform is able to provide you with some really interesting data. Even better than the standard data you get from  Google Analytics  !

The Big Data Analytics toolset   allows you to combine revenue with every website action. For example:

  • if you have 2 authors for your website, the analytics toolset can tell you the average ad revenue based on each author;
  • you can see how much money you are making based on the word count of your blog posts;
  • if you are unable to decide which topic to blog on next, you can see which category is making the most money;
  • determine which types of visitors are the most engaged and generate the most income.

In addition, the tool is able to determine what your visitors like to see. You may discover interesting questions such as: “At what stage are visitors leaving my page? Or “what parts of my website do my audience prefer?” “.

All in all, this tool allows you to objectively analyze your results and make informed decisions about what to invest in (that is, advertisements aimed at certain people, a type of article or your best editor).

A quick overview of the Big Data Analytics website visitor analytics toolkit 

What are the minimum requirements to be able to join Ezoic?

The conditions for joining the Ezoic network are simple.

Previously, Ezoic refused sites that have less than 10,000 visits per month. However, this has been  removed  , so today joining Ezoic no longer requires that number of pages and views defined for new registrations  .

Instead, if you have less than 10,000 views per month, you’ll go through the  Ezoic Access Now program  , which automates the onboarding process.

Access now (less than 10,000 views / month)

If you have less than 10,000 visits per month, Ezoic offers you the option of joining their network, through the Access Now program   .

Statistics of publishers who increased their revenues with Ezoic (Source: 
Ezoic Access Now  )

It’s a little different from their main offering, but just in terms of integration and levels (more on levels later)

When you sign up through the Access Now program, you will need to go through a “self-service onboarding” process. This means that you will have to do the integration yourself.

The integration process involves:

  • take a basic badge preparation course
  • complete a cloud integration
  • take additional classes to unlock speed and monetization features

The purpose of the courses is for you to develop an understanding of how ads work and how businesses exploit them, and how you can get the most out of your website.

The passing grade for each course is 75% and you can do it multiple times (but only 1 course every 24 hours).

You will also receive a certificate at the end of each course.

Once the onboarding process is complete, the Ezoic team will review your website to ensure that it meets general ad serving requirements. Basic  guidelines  include original content, genuine traffic, non-prohibited content, and open and easily accessible content.

After passing the exam, you can access everything the platform has to offer, including tools that only other major networks had access to before!READ   Tutorial to Make Your MacBook Faster

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Once you complete all of the courses, you enter a raffle to win a bonus of $ 100. You can also repeat the lessons

Configuration and integration

The recommended integration is therefore to connect via the cloud, either by connecting CloudFlare, or by updating your name servers (  here is an example  with Namecheap).

By signing in through these methods, you can access the fast CDN (Content Delivery Network) which creates copies (cache) of your site around the world. This means that when someone from Africa (Algeria or Morocco) comes to your website from a different location than the one viewing your website from America.

Integration is easy. If you are using name servers, you can select “integration” and then “cloud integration”. Then, you receive a list of name servers that you can update from your domain provider. There are  many videos  on how to change nameservers at the most common domain registrars.

If you sign in through CloudFlare, the setup is much easier. Ezoic is a Certified CloudFlare Partner  , so you can easily log into Ezoic just by entering your CloudFlare account details. Once you click on Save, your account is integrated!

Additional integration information

Do not integrate your site through the  WordPress plugin  . You won’t have access to all the great optimization and speed features.

If your site has already been banned from AdSense, it is likely that Ezoic will not be able to monetize your site until the ban is lifted.

Ezoic Levels

The platform recently released levels which is like a blueprint for growing your website. The tiers feature enables personalized products and services to publishers at different stages of their journey.

(unfortunately I still do not have access to the levels because my account is linked to the region of French publishers / North Africa)

There are currently 5 levels ranging from Access now to VIP. Each level has a defined requirement for visits and income, which is depicted in the image below.

Ezoic levels include:

  • Access Now: <10,000 visits, no income required
  • Level 1:> 10,000 visits and $ 50 in income per month
  • Level 2: 30,000 visits and $ 300 in income per month
  • Level 3: 75,000 visits and $ 750 in income per month
  • Level 4: 500,000 visits and $ 5,000 in income per month
  • VIP: This is limited availability and you must earn more than $ 10,000 per month to be eligible.

Apprenticeship program

Once you’ve reached level 1, you can access the optional learning program, which offers regular classes every month.

Sites can use the program to learn from top performing publishers and other growing experts.

After taking a few courses, you can apply for various cash grants.

Subsidies

Ezoic offers grants to all customers regardless of their level. There are three types of grants:

  • Spark Grants  : Available to all customers, awarded based on their merits and ability to grow using Ezoic.
  • Growth Grants  : Available to Publishers above Level 2. Awarded on the basis of a solid and consistent history of visitor growth
  • Incubator Grants  : Premium members above level 3. Based on more terms and conditions.

Ezoic Income Guarantee

Ezoic  is so confident that their offering will beat their competition (i.e.  Google Adsense  , Mediavine, and AdThrive), that they are willing to pay 25% more of your monthly income if you don’t earn more.

Of course, as with everything, there are terms and conditions including that the warranty only applies to sites with over 10,000 visits per month, generating over $ 50 in monthly revenue.

You can find other restrictions and more information about the program  here  .

How much does Ezoic pay for 1,000 views?

This is the question everyone wants to know, and unfortunately, it is the most difficult question to answer. There are far too many variables to determine how much Ezoic will pay per 1,000 pageviews. It also depends on your level, with the partners listed below:

If we look at my example below, this site is currently generating just over $ 10 per 1,000 pageviews. But that’s only on the main monetization, which is the lowest ad partner (depending on my level)

However, as more and more ad combinations are tested and I move up the different levels, I expect it to go up a bit.

How does Ezoic compare to Adsense, Mediavine, and AdThrive?

The story said that a person started to advertise through Google Adsense until they reached 10,000 visitors per month.

Then that person would switch to Ezoic until they hit 50,000 views, then Mediavine up to 100,000, then AdThrive when they saw over 100,000 viewers per month.

However, there are a few main reasons why this no longer makes sense:

  1. Ezoic now has no restrictions on the number of visitors you need. So if you can be approved by Google Adsense, you should also be approved by Ezoic.
  2. There is a 25% income guarantee that Ezoic will perform better than any other platform (such as Adsense, Mediavine, and Adthrive).

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So Ezoic is really your one-stop-shop no matter how many website visits you get. The platform far trumps all other ad management platforms. (personal opinion)

What is the benefit of using AdSense alone? You can earn double or triple your income from Ezoic, you can also show fewer ads and you also have a great set of tools to speed up and optimize your website.

But, if you are still not ready to give up your AdSense, I understand. You should not.

As part of the Platform Tools, Ezoic has released the “mediation” app, which allows you to compete with Ezoic against other platforms for a place on your website. These “other programs” include Google AdSense.

AdSense and the mediation app

Mediation app is a super cool feature that allows you to link your existing ad network (i.e.Google AdSense) account with Ezoic ad network.

Ad networks configured through mediation will compete with Ezoic’s own advertising partners for your website ad inventory.

Any money earned through mediation is paid through this network application. That is, if Google AdSense outbids Ezoic for an ad on your site, the ad revenue for that particular ad will go to your AdSense account.

Another great advantage of mediation is that there is no revenue sharing. This means that if an AdSense share beats an ad from the Ad Exchange network, Ezoic does not earn any income from it. So basically it doesn’t cost you anything to keep your AdSense account and link it to Ezoic!

Once you have configured mediation through the “Adsense Mediation” settings under “Monetization”, you will then have your AdSense code linked to the ad combination tests.

Ezoic payment methods

Just like with other platforms, Ezoic has a payment threshold that must be met before you can withdraw funds. The minimum payout threshold you can set is $ 20.

The platform supports multiple payment methods including Paypal, prepaid card, and international bank transfer. Additional payment methods include check (recommended for US and Canada only) or direct deposit (US only).

Payments sent through Payoneer will receive the currency conversion fees below if configured for automatic transfer:

  • Canada (CAD) = 0.15%
  • United Kingdom (GBP) = 0.15%
  • European Union (EUR) = 0.15%
  • Pakistan (PKR) = 0.15%
  • China (CNY) = 0.15%
  • Then (INR) = 0.50%
  • All other currencies = 2%

There is an additional charge for receiving funds in USD and PayPal may also add its own currency conversion fee (up to 4%).

personally I use Payoneer and before I used PayPal but with them too much of a problem, and if your preferred currencies are not displayed above, I suggest you integrate with a platform such as Revolut or even paysera for those who do not have a bank account in the United States, United Kingdom or the European Union, making it difficult to accept payments at lower currency conversion fees. 

Revolut or payssera provide a European Union (EUR) account which included an IBAN and other necessary bank details.

Is the “Ezoic” platform trustworthy?

The Ezoic platform currently has a rating of 4.0 on  Trustpilot  (227 reviews), with many excellent reviews. 

Other questions

Ezoic has a great FAQ page setup   to answer any other questions you might have.

Ezoic Affiliate Program – 3% Lifetime Income

If you like the services offered by Ezoic and want to tell others about it, you can join the Ezoic Affiliate Program  .

The program offers 3% of a publisher’s total revenue on all traffic sent to the site, for the lifetime they use Ezoic.

All commissions or rewards can be collected monthly, and there is no limit to the number of people you can sign up!

Global review of the Ezoic platform

I was like most people, thinking that I could make some money running ads on a blog. I installed Google Adsense on my site (www.politics-dz.com) then on www.easy-tutorials.com and I had a clear plan on how I was going to progress. I needed 10,000 views first, then I could switch to Ezoic. Then I needed 50,000 views to switch to Mediavine. Then the golden ticket was AdThrive which required 100,000 views.

But I found the experience with Ezoic to be enjoyable and rewarding, I was simply impressed with what the platform has to offer. There are so many tools, videos, training and learning resources that I am really excited about the future of both of my websites. I especially like the amount of information you can find through their Leap tool. It lists a lot of technologies (i.e. plugins) that can lower your Core Website Vitals score.

All in all, I made a lot of changes to my website structure which allowed me to really speed up my site to perform better in the Google search algorithm.

The only thing that might deter you from signing up is that the platform needs you to send traffic through Cloudflare or through nameservers and there is only a chat community that is able to to provide you with assistance. But overall, if you’re savvy enough, you should be able to work.

Thank you very much.

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SAKHRI Mohamed

The blog of a computer enthusiast who shares news, tutorials, tips, online tools and software for Windows, macOS, Linux, Web designer and Video games.

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  1. سلام عليكم اخي الكريم انا من الجزائر تبارك اللله فخورين بك وبموقعك اتمنى ان تساعدني في القبول لمنصة ايزيوك شكرا

    • السلام عليكم
      في الحقيقة شروط ازويك هي تقريبا نفسها شروط خوخل ادسنس و من افضل ان يكون موقعك مقبول في ادسنس قبل ان تعرض موقعك للقبول لدى ازويك و اهم الشروط ان يكون موقع منظم ثري بالمعلومات مثلا 50 مقالة جيدة على الاقل و ان يكون اسم الدومين مدفوع