You created a blog with the intention of making a living from it or at least sharing your passion or your message with as many people as possible. Yes, but now, at the time of the first assessment, you may be starting to realize that your blog is not working exactly as you had imagined. Then you ask yourself: why doesn’t anyone visit my blog and pay attention to it?

It is time to decipher the mystery of the deserted website and above all to find solutions to the errors that have probably been made.

Why is no one visiting my blog?

I have compiled in this article the 11 most common mistakes when blogging and the solutions to apply.

I hope this will help you understand where you need to make changes to your blog to attract as many eyes as possible to your site!

The wise man learns from his mistakes,

The wiser man learns from the mistakes of others – Confucius

Go!

1. An absent (or missed!) design

Problem: Ok, I always say that the main interest of your blog is its CONTENT. However, the design and layout of your blog also plays an important role. 

If the visual of your blog is not attractive, even disturbing (illegible font, illegible flashy colors, banners on all sides…), your visitors will probably leave your site faster than expected.

Solution: You need to review the design and visual identity of your blog. 

If you use WordPress, explore the various themes and choose a functional and visually appealing layout. 

➤ I explain how to do it in this tutorial: How to install a WordPress theme?

If you are hesitant, opt for simplicity. The idea is that your visitors read your content and for that you must avoid distracting them.

Also, in the same vein, you must do everything to facilitate reading. To keep readers’ attention, forget about long paragraphs that are like walls and don’t catch the eye. 

Favor small paragraphs, the use of titles and subtitles, but also the use of bold, italics or underlining to highlight important passages.

In addition, you must pay attention to the quality of the photos or images that you are going to integrate. In other words, do not underestimate the power of visuals and photographs.

If photography isn’t really your thing, no worries! You can find plenty of excellent quality photos on the Internet that are completely royalty free.

????  For photos: Pexels.com , Pixabay.com , Unsplash.com

???? For icons: Canva.com (in addition to icons, you will also find free photos there), Undraw.com , Thenounproject.com

These different changes will allow you to easily improve readability and therefore attract more readers.

The second mistake often made is also related to design.

2. A website not adapted to mobiles

Problem: Most internet searches today are done via phone. 

Moreover, Google promotes blogs suitable for browsing from a mobile or tablet in its search results. 

Google further said that 61% of its users would not return to a mobile site they had trouble accessing, and 40% would go to a competing site instead. In other words, you lose a big part of your readership if your site is not mobile-friendly.

Solution: When designing your site, you absolutely must check if it is responsive in the mobile version. If necessary, you will have to make some design changes and simplify or remove modules for example.

You can check if your website is optimized for mobile browsing by using the Google Mobile Friendly tool .

3. A blog that talks about everything and anything

Problem: You haven’t clearly defined a theme for your blog. 

Your blog is a potpourri of various subjects that all refer to a different theme or a theme that is too broad. 

So you lose consistency. 

As a reader, when an article by a blogger pleases us, we then like to discover similar articles written by the same person. However, if we realize that the rest of the blog addresses completely different subjects, we will leave the blog (disappointed) never to return to it.

Solution: You have to specialize. 

By focusing on a single theme, you will be able to develop a comprehensive, complete, in-depth and coherent content strategy. 

Your readers will then be much more likely to come back and will consider you an authority or an expert in the field.

4. A poorly targeted audience (or not targeted at all)

Problem: You created a blog around a specific theme but you completely forgot to ask yourself who you were talking to.

Solution: You need to define your ideal client. Ask yourself who are the articles and the theme you are developing in your blog aimed at? Who is the person looking for the kind of info you share? What is this person’s problem or what goal do they want to achieve? 

You need to know your audience to deliver the right message and provide consistent information. 

To do this, you can take a look at the questions asked on the sites of your competitors but also at the forums dedicated to your theme, for example. 

Find out what discussions are recurring and what questions people have or what information they are looking for.

5. Too much content 

Problem: Your content is too generic. 

You may have oriented your content on a well-defined theme and targeting a specific audience, but if you don’t bring real added value and no practical help to your readers, they will quickly lose interest.

Solution: Ok, it’s time to apply the knowledge acquired a little earlier in the article. Since you now know who your ideal client is, you need to find out what motivates them.

To do this, you will have to cleverly use the popular topics and the different questions that you have spotted in the forums.

The principle is to answer exactly the questions asked by Internet users on a specific subject. 

Also, your content should be useful and unique. No question here of copying and pasting. 

You need to make sure that what you post adds value and that you share everything you know about it. 

Talk about your experience, include statistics or references to other sites, compile the best information you have found on this subject…

In short, be useful and respond as fully as possible to the questions and research intentions of your readers.

6. A lack of promotion and sharing

Problem: Ok, you realize that after all this work and many articles written, no one has (yet) heard of your blog. As if the only place where you exist is your blog and no one has a way to cross you in another corner of the Internet.

Solution: You don’t have to wait for visitors to land on your website. You have to take the lead and show it to them. 

How? ‘Or’ What?

Boost your visibility through social networks for free. 

If you haven’t done so yet, you need to create professional accounts on your favorite platforms (or those best suited to your audience and your type of blog): Instagram, Facebook, Youtube, Pinterest, Twitter, LinkedIn… 

If you’ve followed the advice on finding your target audience, you know who your typical customer is and where to find them. It’s high time to open discussions and interact with your audience.

The idea is to create an engaged community. 

To do this, you can start by sharing your blog posts or by giving specific advice and referring people to your blog for more information about it. 

You can also share content that you find useful and interesting from other blogs or influencers. This can lead you to forge strategic partnership links.

In addition, commenting, liking, sharing posts or sending private messages are also great ways to interact with your community. 

Again, you can interact and discuss with other experts on your topic. You will gain experience as well as exposure.

7. Uncreative titles

Problem: Your blog post titles aren’t appealing to anyone. 

If you don’t capture the attention of your readers from the first words, there is little chance that these people will click on your article.

Solution: You need to learn how to write catchy headlines.

8. A blog not optimized for search engines

Problem: You haven’t optimized your site and blog posts for SEO. However, a site that does not position itself on the search results is a site much more difficult to find.

In other words, when Internet users do a specific search on your theme, tens or even hundreds of other blogs can be indexed before yours in the search results. 

So unless the user visits dozens of search result pages, they will never find you.

Solution: You must learn to master natural referencing

By laying the foundations of SEO and familiarizing yourself with good SEO practices, you will be able to considerably improve your positioning. 

One of the major levers of natural referencing is the use of keywords. 

Concretely, your site must take up the strategic keywords used in your theme and include them regularly in your texts. 

It’s important to emphasize that your keywords should reflect what people are searching for on Google and therefore meet that search intent.

In addition, these keywords are also useful for naming your images (alt tag), this will allow Google robots to read what your images show and thus better define the context of your page/article.

The purpose of this article is not to explain all the secrets of SEO to you, but if you want to learn more about it, here are some useful resources to consult :

  • How to reference your site and become number one on Google?
  • How to write a blog post for SEO and for your readers?

9. A lack of regularity

Problem: Your busy schedule (or your 10,000 excuses you make to procrastinate) doesn’t allow you to post regularly and as much as you would like. 

This impacts your blog because you provide good content but in too small a dose and your readers who always want more novelty, will eventually get bored. 

Solution: According to a study carried out by HubSpot , it has been shown that posting more and on a regular basis can increase traffic to your website. 

Specifically, the study shows that companies that publish 15 or more blog posts per month get 5 times more traffic than those that do not publish at all. who have increased to 6 per month have almost doubled their number of leads.

Try to set yourself a number of articles to publish per week, of course respecting your rhythm. It is not a question of saturating but rather of forming a habit that you will be able to maintain in the long term.

10. Infinite Loading Time

Problem: Your site takes 10 lead to load, so your readers leave before they even see your site. 

Solution: You need to optimize your site for fast loading. And there, it will be up to you to find the root of the problem. 

The most common causes are: 

  • poor quality host. If so, it might be time to switch to a better web host. Personally, I use Bluehost for all my sites and I’m very satisfied with it.
  • heavy images. Remember to always reduce the size of your images as much as possible and to compress them. In particular, you can use TinyPNG to efficiently compress your images.
  • too much information to load. The more effects and animations you use, for example, the slower your site will load. Also, be sure to limit the number of articles displayed on your homepage for example, less than 8 is a good starting point.
  • too many plugins or widgets. 

11. A blog still too recent

Problem: If you’ve followed all the steps listed above and your traffic isn’t growing, chances are your blog is still too new.

It is important to know and respect the times. A young blog is a blog that is less than a year old.

So if you are still in your first months of blogging, it is normal that you do not see a huge increase in traffic.

Solution: There is no big secret. 

I’ve said it and I’ll say it again, blogging takes patience and consistency. 

Tell yourself that just because you attract few people to your blog today doesn’t mean it’s a lost cause. Quite the contrary.

This reminds me of a story I would like to tell you:

“It is said that there is a very special variety of bamboo in China.

If you sow a seed in favorable soil, you have to arm yourself with patience…

Indeed, the first year, nothing happens: no stem deigns to come out of the ground, not the slightest shoot.

The second year, either.

The third ? No more.

The fourth, then?… Nay!

It is only the fifth year that the bamboo finally points the end of its stem out of the ground. But it will then grow 12 meters in a single year: what a spectacular “catch-up”!

The reason is simple: for five years, while nothing happens on the surface, the bamboo secretly develops prodigious roots in the ground thanks to which, when the time comes, it is able to make a triumphant entry into the visible world, in broad daylight.”

Like bamboo in China, your blog first deploys its roots and it will take not 5 years like bamboo (phew) but yes several months for Internet users to be able to find you and follow you.

So if I can give you any advice, don’t give up and cultivate patience.

Also, it is obviously very important that you follow the right method in order to maximize your efforts. 

This means generating new content, polishing your visuals and engaging on social media consistently for several months.

In short

To create and succeed a blog, it is important to apply the right techniques but also to respect the times. 

Keep in mind the image of bamboo from China. Your efforts will bear fruit sooner than you think possible. 

Developing deep roots and a strong foundation will translate to increased traffic and a stable (and expanding) flow of money in the future. 

So, if no one is reading your blog today, don’t be discouraged. Keep going and stay motivated. Rectify the steps above and observe the evolution of your traffic from month to month. 

The more your blog will be seen, the more it will be shared, the more your mailing list and your tribe will grow, and the more you will get new readers and potential customers every day.

Your turn!

5/5 - (1 vote)
Web

Tagged in:

,

About the Author

SAKHRI Mohamed

Founder & Editor

Passionate about the web, new technologies and IT, I share on easy-tutorials.com tutorials, tips, advice, online tools and software for Windows, Mac and Linux.

View All Articles